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PUBLICATION
FINANCIAL INSIGHTS FOR PROFESSIONALS
ENTERPRISE AI Getting data right for enterprise AI in the banking industry
OPEN BANKING REGULATION The challenges UK regulators must grapple with for Open Banking ’ s success
CRYPTOCURRENCY 2025 Insights on cryptocurrency predictions for 2025
MASTERING
FIRST-PARTY DATA
Sanlam , a leading financial services provider , partnered with Incubeta to implement Google ’ s Enhanced Conversions and Performance Max , dramatically improving its data collection and campaign performance . In this interview , Kelly Driscoll , Head of Demand Generation at Sanlam , shares how first-party data powered their strategy , the role of video in engagement and what ’ s next for Sanlam ’ s marketing evolution .
www . intelligentfin . tech ISSUE 28