INDUSTRY OUTLOOK
You must demonstrate that you understand your operating market – the opportunities and potential pitfalls , the competitors , the regulatory burdens , the customers and more . You must know the size of your potential customer base and be able to explain why they will be interested in your brand .
Try to regularly maintain your financial model so that you can be as precise as possible about what funding you require and when . Having a firm grasp on your costs and regulatory requirements will strengthen your business plan and make you a more attractive prospect in the eyes of a potential investor . Your plan will also look stronger if you build strong bios for your leadership team , as many investment decisions pivot on the funder ’ s assessment of the combined experience of a business ’ founders . It ’ s important to note that this activity should also include the profiles of business advisors who advise your company in areas that aren ’ t currently covered by full-time hires .
2 . Meet and greet
Get to know your audience before you meet them . You may have done all the
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