OMAN
As Oman ’ s economy experiences sustained growth and the non-petroleum sector emerges as an important economic force , Bank Sohar has positioned itself as a ‘ one-stop financial super-mall ’. Intelligent Fin . Tech explores why the bank implemented Finacle Analytics Solution to boost customer centricity with insight-driven banking .
BANK SOHAR ENHANCES CUS CENTRICITY WITH INSIGHT-D
Grand view of Tainur Mosque , Muscat , Oman
Our organisation is enabled with the right analytics at the right time for delivering superior customer experience .
Bank Sohar S . A . O . G is one of the fastest-growing banks in the Sultanate of Oman . It provides commercial , investment and Islamic banking services in the Gulf state . As Oman ’ s economy experiences sustained growth and the non-petroleum sector emerges as an important economic force , Bank Sohar has positioned itself as a ‘ one-stop financial supermall ’ scatering to the diverse needs of individual and corporate customers . By adopting a life cycle approach to the household sector , the bank has created a cache of valueadded products . This includes various savings deposit options , mortgages , consumer lending , insurance and wealth management products , customised to specific consumer touchpoints . Bank Sohar believes that the development of a widespread branch and ATM network is a key contributor to the success of retail banking combined with the enhancement of alternative electronic channels like Internet banking and SMS banking .
“ Bank Sohar embarked on a journey to transform its technology in line with the bank ’ s vision and strategy to become a digitalised bank and one of the most valuable assets for a digital bank is analytics and insights ,” said Mujahid Said
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