INDUSTRY OUTLOOK
and decentralised autonomous organisations ( DAOs ), could soon be a new Internet community and is poised to be the highest growth area of crypto . As of the start of November 2022 , the total value locked in DeFi protocols was approximately US $ 56 billion representing a 141 % CAGR over the last two years .
• We anticipate that security tokenisation will propel more financial institutions to tokenize off-chain assets .
The business side
More organisations worldwide are using digital assets for several investments , operational and transactional purposes as important clients and vendors want to deal with these .
Companies can get access to younger demographic groups , in the Middle East , for example , where people under 30 constitute 55 % of the population , this is beneficial . A study found that up to 40 % of customers who pay with crypto are new and their purchase amounts are twice those of credit card users .
They can also get access to new capital and liquidity pools through traditional investments that have been tokenised and new asset classes , serving as an effective alternative or balancing assets to cash . Companies exploring this avenue should be clear on their strategy to undertake the action .
Two burgeoning industries that we see that this is especially useful in are gaming and social media .
Gaming x Web 3.0
The gaming industry is growing worldwide . According to a Newzoo report , in-game transactions will generate 9.6 % revenue growth on a mobile platform this year . In 2021 , the entire gaming community generated US $ 61 billion in in-game purchases . Analysts speculate the figure will reach upwards of US $ 74 billion by 2025 .
Blockchain gaming is forecast to reach two billion users – these are decentralised immutable systems where players can engage with one another . Gamers will be able to create and develop numerous games within a single gaming ecosystem .
Some trends in the gaming industry that stakeholders can capitalise on :
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