REGIONAL REVIEW from Brazil ’ s wildly successful Pix and Colombia ’ s fast-growing PSE – have been nearly doubling in volume ( 86 % CAGR ) every year in LATAM ’ s digital commerce sector since 2018 , per the latest data analysis from AMI .
By the end of 2022 , account-based transfer is expected to reach about US $ 70 billion in volume , with the most significant shares in Colombia ( 30 % share of the country ’ s e-commerce ), Brazil ( 24 %), Guatemala ( 11 %), Bolivia and Chile ( both 10 %). By 2025 , this type of APM in Latin America should reach US $ 121 billion in volume after growing at a 33 % CAGR .
Another fast-rising APM , digital wallets are expected to grow in usage by about 20 % per year through 2025 across the region ’ s digital commerce landscape , driven most notably by an uptick in Latin Americans ’ demand for digital services where they register their largest share .
Within that same time frame , AMI forecasts eWallets ’ payments volume will surpass US $ 70 billion , or approximately a 10 % share of LATAM ’ s entire digital commerce market , with Argentina and El Salvador leading the way – having a 23 % share of their respective digital commerce markets being paid with eWallets . This will followed by Bolivia ( 14 %), Peru ( 13 %), Uruguay ( 12 %), Brazil ( 11 %) and Mexico ( 8 %). Due to their instant confirmation , good user experience and rewards / cash-back programmes , digital wallets are especially popular with streaming entertainment and gaming enthusiasts .
The study also shows how Latin America – a region where instalments have been very popular since the 1980s – has been adopting BNPL solutions in digital commerce . A global trend on the rise , BNPL is expected to reach US $ 400 billion in digital commerce transactions by 2026 . www . intelligentfin . tech
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