GAUGING THE MARKET
Karl Breeze , CEO , Matrix Booking
‘ Hybrid ’ isn ’ t just a gateway drug to ‘ laptop on the sofa ’. It is a legitimate wish to create a balance where people can work in both spaces effectively .
Your real estate may no longer be a sea of static desks with name plates attached . But a flexible-use space paradise comprising hot desks , booths , informal sofa settings or even pub-style benches should certainly be on the agenda .
2 . A space for onboarding
Starting a new job remotely during the pandemic was a challenge that many of us faced . Fortunately , in most cases , businesses went the extra mile of ensuring they were made to feel welcomed , informed and embedded into the fabric of their organisations .
However , with the best will in the world , it wasn ’ t the same as stepping into your new office on your first day .
Not only do organisations need to retain a strong sense of atmosphere , culture , friendship and education in the workplace for these moments , but they now have an opportunity to build the space around this phase as part of their real estate reviews .
Making the office a perfect area for interviews , onboarding , training and progression reviews is one of the best ways to keep the former essence of that space alive . In its former life , that office was where people became most directly affiliated with the brand – a concept that still holds sway now .
3 . A space for promotion
In the same vein as channelling a brand culture through the workspace for new hires , the same applies to visitors from outside . Whether it ’ s prospective customers , business partners , shareholders or miscellaneous visitors , the office is still the best way to exude a company message and vibe .
Now , without the need to dilute that atmosphere with desk capacity needs , there is an opportunity to reimagine spaces for this purpose . Presentations , meetings , pitches and even gatherings can be considered through the use of interactive and digitised rooms , higher-tech media systems or more open-plan layouts .
18 www . intelligentfin . tech