Intelligent Fin.tech Issue 11 | Page 60

OFF THE BOOKS

BOSSMAN KWAPONG , COUNTRY DIRECTOR GHANA , MASTERCARD

dDescribe your current job role and a summary of the business model of your organisation ?

As the Country Director for Ghana at Mastercard , Bossman is responsible for overseeing the company ' s operations in Ghana and driving growth through partnerships and collaboration with various stakeholders , including banks , merchants , and governments . Mastercard is a global technology company in the payments industry .
What are your strengths and abilities that you bring to the above role ?
As a Country Director at Mastercard , his biggest strengths are effective communication and leadership capabilities . It is also critical to have an in-depth understanding of the local market and regulatory environment , a proven history of driving business growth , and the ability to build and maintain relationships with key stakeholders , including banks , merchants , and governments , which enables Bossman to effectively lead the company ' s operations in Ghana .
Bossman has a specialised knowledge of current payment industry trends and the ability to translate this knowledge into actionable plans that support Mastercard ' s mission and vision .
Please describe the expectations of the end customers that you address . What are their pain points ?
For consumers , Mastercard is expected to provide convenient , secure , and fast payment options , whether they are using their card in a physical store or making purchases online . Consumers also have concerns about fraud and security , and they expect their payment provider to offer robust protection against these risks .
Merchants , on the other hand , expect Mastercard to offer solutions that enable them to accept payments from customers easily and securely , while minimising transaction fees and providing tools to help them manage their businesses more efficiently .
Financial institutions and governments also rely on Mastercard for secure and efficient payment solutions , as well as for data analytics and insights that can help them better understand consumer behaviour and trends . Pain points for end customers include concerns around security and fraud , high transaction fees , and limited access to payment services in certain regions or for certain types of transactions .
Which technologies and innovations can make a difference to your end customers business ?
One of the most promising technologies is artificial intelligence , which is being used to enhance fraud detection and prevention , as well as to provide personalised and predictive insights to customers . AI can be used to identify and flag suspicious transactions in real-time , reducing the risk of fraud and protecting end customers ' financial data .
Blockchain can be used to create secure and immutable transaction records , which can help to reduce the risk of fraud and improve trust in the payment system . Mastercard has already begun exploring the use of blockchain for payment processing , and there is potential for this technology to transform the way payments are processed in the future .
Mastercard has already launched its own digital wallet , Masterpass , which allows customers to store their payment and shipping information securely and make payments with just a few clicks .
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