NEW STUDY BY IMATAG FINDS VISUAL CONTENT LEAKS POSE SIGNIFICANT RISKS AND COSTS TO BUSINESSES

Visual content leaks can cause serious harm to brands and agencies , resulting in damage to their reputation and financial loss . A recent study conducted by Imatag , a leading provider of digital watermarking solutions , highlights the risks and costs associated with visual content leaks .

The study surveyed 150 executives from various industries in the US and Europe .

Key findings

One of the main findings of the study is that the average cost of a visual asset leak is US $ 8 million . This shows that visuals revealing information about a new product or disclosing a new campaign have great value for brands .

However , the financial impact of visual content leaks is by no means the only consequence experienced by companies , who mention loss of

20 www . intelligentfin . tech