Intelligent Fin.tech Issue 14 | Page 39

INDUSTRY OUTLOOK

YOUNGER CONSUMERS CALL ON GOVERNMENT TO TAKE A MORE ACTIVE ROLE IN DATA PRIVACY

Cisco ’ s 2023 Consumer Privacy Report explores 2,600 consumers ’ perceptions of data privacy and the impact of AI in that context . It uncovers the younger generation ’ s interest in taking action to protect their privacy and the want for the government to take a leadership role in protecting

Cisco has published its 2023 Consumer Privacy Survey , an annual global review of consumers ’ perceptions and behaviors on data privacy . The survey highlights how younger consumers are taking deliberate action to protect their privacy , as 42 % of consumers aged 18 – 24 exercise their Data Subject

Access Rights , compared with just 6 % for consumers 75 and older . Many say they have lost trust in organisations because of their use of Artificial Intelligence ( AI ) and 50 % of respondents look to the government to set rules and enforce privacy protections . The survey also provides early insights on Generative www . intelligentfin . tech
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