Intelligent Fin.tech Issue 14 | Page 55

MOBILE SOLUTIONS

JAJA FINANCE BREAKS INTO THE NEAR-PRIME CREDIT CARD SPACE

Jaja Finance has opened up to applications from new customers to bring more competition and choice to the near-prime lending market , giving UK borrowers the chance to reclaim their purchasing power with the new Jaja Vanta Purchase Credit Card .

Jaja is offering a four-month , zero percent interest period on all purchases from the date of account opening . The credit card is competitively priced at 34.9 % representative APR with no annual fee and is available to apply for directly through Jaja ’ s website and the UK ’ s leading credit marketplace , ClearScore .
Lucas Dalglish , Chief Commercial Officer at Jaja Finance , said : “ While the cost of borrowing has increased for everyone , near-prime borrowers are being hit the hardest , and there ’ s little being done to help them . We want to give these borrowers access to simple and good-value credit while helping them improve their credit score .
“ We ’ ve built the Jaja Vanta Purchase Credit Card with the near-prime borrower in mind and we ’ re confident that we can improve their purchasing power by giving them access to purchase offers and fair and simple credit , alongside great digital service , that they may not get elsewhere . We believe Jaja will become the go-to provider for near-prime customers .”
Following the success of Jaja ’ s partnership with Asda , for the Asda Money Credit Card and Asda Money Select Credit Card , the digital lender identified a gap in the market and as a result has created a range of products for those customers wishing to build their credit history and for those customers finding it difficult to obtain credit elsewhere .
The credit builder card has been designed to suit the ever-changing needs of today ’ s consumer , offering a digital-first experience that is designed to make credit simple and help customers use their credit better , all supported by Jaja ’ s best-in-class technology .
New Jaja Vanta Purchase Credit Card customers will be able to stay in control of their spending by tagging transactions , managing repayments and receiving personalised notifications through their app – equipping customers with the best digital tools and know how to get the most out of their credit .
For those customers who are looking for a credit card for everyday spending at a lower APR ( no purchase offer ) Jaja also offers the Jaja Vanta Credit Card . Jaja Vanta Credit Card is only available through ClearScore and APRs will depend on individual customer circumstances . � www . intelligentfin . tech
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