NEWS
Klarna enters booming subscription market with the launch of Klarna Plus in the US
Klarna , the AI powered global payments network and shopping assistant , has announced its entry into the subscription service model with the launch of Klarna Plus , issued by WebBank , now available to eligible US consumers through the Klarna app for a monthly fee . Klarna Plus allows members to maximise their Klarna experience through access to a variety of features and offers , including waived service fees on Klarna ’ s One Time Card product , double rewards points and access to special deals with popular brands .
“ Today marks an exciting milestone for Klarna with the introduction of our first-ever premium subscription service , Klarna Plus ,” said David Sandstrom , Chief Marketing Officer , Klarna . “ Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model . Klarna Plus addresses this demand , allowing us to deepen our engagement with 37 million loyal US consumers , while also further diversifying a portfolio of payment and shopping solutions .”
The global subscription e-commerce market is thriving , projected to reach a valuation of US $ 2419.69 billion by 2028 , fuelled by evolving consumer shopping preferences including the continued proliferation of online retail and mobile shopping . Klarna Plus delivers a suite of premium benefits for a nominal fee . Available within the Klarna app , this new service builds on the innovative suite of best-in-class payments and shopping services , offering a subscription model that brings even more value to loyal Klarna shoppers by giving members access to a variety of exclusive offers and deals .
PayPal has announced six new innovations the company is piloting and bringing to market this year to revolutionise commerce through Artificial Intelligence ( AI ) driven personalisation for both merchants and consumers .
During the PayPal First Look keynote , Alex Chriss , President and CEO , introduced : a completely new PayPal checkout experience that radically speeds up check out for consumers and helps merchants convert transactions like never before ; Fastlane by PayPal , a dramatically faster and smarter guest checkout experience ; Smart Receipts , giving customers AIpersonalised recommendations from merchants to keep them coming back ; the PayPal advanced offers platform so merchants can provide relevant , personalised , real-time offers to consumers and drive more sales ; a reinvented PayPal consumer app giving shoppers new ways to earn cash back and more reasons to use PayPal ; and , Venmo ’ s enhanced business profiles , so small businesses can find and engage new customers , and grow their businesses .
PayPal and Venmo unveil six new innovations to revolutionise commerce
“ PayPal is on a mission to revolutionise commerce , globally , and today we are starting the next chapter ,” said Chriss , “ With nearly 400 million consumer accounts , and 35 million merchant accounts , PayPal handles transactions for about a quarter of the world ’ s e-commerce transactions each year , but more importantly , shoppers trust PayPal to power their payments .”
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