What the last few years have taught us is the unpredictable nature of today ' s economy .
SOUTHEAST ASIA
Some experts continue to be positive towards Asia Pacific ’ s ( APAC ) economic outlook and expect more rapid growth in the region , while some say a global economic growth slowdown is anticipated for 2024 . In this article , David Brady , Enterprise Sales Director , Southeast Asia , Airwallex , explores this outlook further .
A LOOKAHEAD TO ASIA PA ECONOMIC OUTLOOK
Bangkok , city skyline
What the last few years have taught us is the unpredictable nature of today ' s economy .
If anything , what the last few years have taught us is the unpredictable nature of today ' s economy . As we move [ further ] into the new year , what is certain is that the financial landscape is poised for transformative shifts , driven by disruptive technologies that are revolutionising the way we live , work and interact with money .
Against this backdrop , it is critical that businesses maintain line of sight of what is beyond the horizon . This means being equipped with insights that can provide clarity in terms of what to expect for the upcoming year – including key trends that are set to redefine the way businesses approach finance and technology .
1 . Embedded finance is here to stay
Right now , all eyes are on growth , and every dollar matters . Top of the agenda for businesses is refining their growth strategy for maximum impact , all while stretching their dollar . In the coming year , we will continue to see a rise in businesses , ranging from small and medium enterprises ( SMEs ) to larger enterprises , embracing the potential of embedded finance . There is more interest , and a growing understanding of this innovative approach , which promises to not only enhance customer experiences but also unlock new revenue streams . Global providers are set to emerge as indispensable partners for businesses
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