Michael Lengenfelder , Head of FP & A Product Management at Unit4 , explores the emerging role of GenAI in FP & A , stressing the importance of pragmatic integration . While GenAI holds promise , Lengenfelder underscores the necessity of combining its capabilities with human expertise for effective financial storytelling . He advocates for careful consideration of data integrity , training and trust-building within organisations to maximise GenAI ’ s potential .

32 www . intelligentfin . tech