INDUSTRY OUTLOOK
FINANCIAL FORECASTING
IN THE AGE OF UNCERTAINTY AND AI
In a time of financial insecurity and the rise of AI technology being integrated to many sectors and areas of life , Matt Rodgers , Managing Director , EMEA at OneStream Software , dives into the current state of financial forecasting in uncertain times .
As we enter a new financial year , finance leaders feel confident about the year ahead . The impact of factors like Brexit , the pandemic and inflation , which once caused significant anxiety , appear to be receding . A glimmer of optimism pierces the fog of uncertainty that has shrouded businesses in recent years .
However , there is still a degree of caution from UK CFOs . While finance departments are feeling optimistic , significant business decisions , such as expansion plans or new product launches are still on the back burner . All this points to a hint of continued uncertainty and financial forecasting technology will be the golden ticket for finance departments looking to make considered business decisions for the coming years .
Finance departments should be thinking beyond traditional finance tools and look to use financial forecasting technology that incorporates Artificial Intelligence ( AI ) And Machine Learning ( ML ). In the age of www . intelligentfin . tech
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