Simon Khalaf , CEO of Marqeta

When I was at Yahoo ! I worked on the personalisation of the company ’ s homepage , which became the front page of the Internet for hundreds of millions of consumers all around the world . It was the equivalent of printing millions of newspapers each day , customised to every reader . What excites me about Marqeta is that I think we can do this with payment cards .

Simon Khalaf , CEO of Marqeta , discusses his journey from Yahoo ! to leading payment innovation . Learn how his past shaped Marqeta ’ s future , the challenges faced and insights on FinTech ’ s evolution , from personalised cards to embedded finance and AI . An exclusive interview revealing industry insights and entrepreneurial advice .

Could you share some highlights from your career journey , particularly how your experiences at Yahoo have influenced your approach as CEO of Marqeta ?

Payment card companies have traditionally treated individual cardholders , similarly , offering the same rewards and experiences . Card providers can take over a year to launch a new card , requiring brands to stitch together multiple vendors to create new card programmes . They also provide the same rewards and incentives , with very little room for customisation .

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