Intelligent Fin.tech Issue 19 | Page 51

SPECIALIST INSIGHT

Grab every opportunity you have and use it as a learning experience . brands will increasingly see the need to embed their own branded financial experiences into their offerings .
Gen AI will continue to gain traction in the coming months and years . Take a look at credit , which is traditionally assigned based on an individual ’ s profile including credit score , postcode and so on . Gen AI ’ s ability to quickly crunch large volumes of data enables underwriting decisions to evolve , moving away from being about a particular person to being about a transaction .
As a result , lenders can decide on whether to provide point-of-sale credit underwriting ( similar to JIT funding ) in real-time so that consumers can access these services at the point wof sale .
Lastly , what advice would you give to aspiring entrepreneurs looking to make an impact in the FinTech space , based on your journey and observations ?
Grab every opportunity you have and use it as a learning experience . � www . intelligentfin . tech
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