INFOGRAPHIC
85 % CONSUMERS WANT TO KNOW HOW E-COMMERCE WILL PROTECT PERSONAL DATA BEFORE BUYING
Over three-quarters ( 84 %) of consumers said the security of a payment facility offered on a merchant website was the top reason they would choose to pay online with their cards rather than Cash on Delivery ( COD ), according to the 2022 Stay Secure survey – conducted jointly by the Department of Economy and Tourism ( DET ) in Dubai and Visa . Guarantees their payment data would be protected was second ( 64 %) while the price of goods or services was the least important consideration ( 17 %) for choosing a payment option .
considering digital payment options to pay for goods and services . Guarantees and return policies ( 49 %) were second and safety and hygiene ( 45 %) was third . Three out of four consumers surveyed have made a digital payment in the last month and nearly half of respondents are using more digital payments in stores – especially contactless – and online since COVID-19 .
The same trend was also observed in-store , wherein consumers ranked the security of the merchant ’ s payment facility ( 65 %) as the top factor when
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