EGYPT
A recent study by QNET and Nielsen IQ has found that positive attitudes towards Egypt ’ s economic recovery are emerging , with many Egyptians striving towards entrepreneurship and now accept direct selling .
POSITIVE ATTITUDES EMERG ENTREPRENEURSHIP IN EGY PANDEMIC ECONOMY
The Mosque-Madrasa of Sultan Hassan at sunset , Cairo Citadel , Egypt .
45 % believe COVID-19 increased opportunities for online entrepreneurs in Egypt .
A ground-breaking study conducted by QNET and Nielsen IQ has found that most Egyptians hold favourable attitudes toward entrepreneurship in the post-pandemic economy . Most also believe the direct selling model provides advantages to starting a business and earning extra income .
A willingness among Egyptians to engage in entrepreneurship is a positive sign for the country , as other studies have suggested that entrepreneurship could be a significant driver of economic growth throughout the Middle East and North Africa ( MENA ) region , where women and youth – though welleducated – struggle with high levels of unemployment .
The Nielsen study , which interviewed 1,121 respondents from across Egypt , found that most associate entrepreneurship with concepts such as freedom , being your own boss and earning a high income .
A growing desire for independence and flexibility drives this positive perception , as many identified these as primary motivators for becoming an entrepreneur . At the same time , they also noted financial risk as a significant barrier .
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