In the span of a decade , CFOs have gone from being the scorekeepers to playing on the field – helping the team craft its offensive capabilities when the rules of the game are constantly changing . With this shift , CFOs are now looking downfield to drive strategy . in cloud-based solutions and deploying artificial intelligence and machine learning solutions to help automate and streamline routine operations . The use of technology coupled with a strategic operating model roadmap can create a finance function built for change , forming the foundation of an organisation that is decision-ready and ready to withstand whatever disruption lies ahead . �

Results from Accenture ’ s CFO Now survey showed that 40 % of CFOs drive new business models and revise strategy holistically .

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That ’ s a promising start , and more change is coming .

Most CFOs ( 72 %) believe that their company will need to completely rethink processes and build more resilience into their operating models . They must use technology to relentlessly attack the inefficiencies of manual processes , while shifting resources to the long game of sustainability and adaptability . They must also prioritise data management and analysis . About half of CFOs say those are indeed the top two priorities , while nearly two-thirds say they are reimagining their finance operations by investing

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