The MENA region is undergoing remarkable digital growth . According to Checkout . com ’ s fourth annual e-commerce report , The State of Digital Commerce in MENA 2024 , the company witnessed a 658 % surge in total payments processing volume ( TPV ) in the region between 2020 and 2023 . The YOY increase in TPV 2023 versus 2022 alone , is 78 %.

ot only is e-commerce thriving , but there ’ s also

N a notable increase in the frequency of people spending both their money and time online . Over the past four years , the region has witnessed a 56 % surge in the number of individuals who shop online at least once a week .

With the rapid adoption of digital platforms across the region , businesses in MENA have shown remarkable ingenuity in responding to evolving consumer demands , from activating digital channels to rethinking inventory , shipping , logistics and embracing emerging payment methods .

Retailers are increasingly recognising that fast , seamless and secure payments are at the core of e-commerce success . It is no secret that an optimised payment process can significantly reduce cart abandonment rates and enhance customer satisfaction . The opportunity to make huge gains with incremental payments improvements is readily available for those willing to seize it .

However , when operating in this region , it is crucial to understand the local nuances and preferences related to payment methods . Optimising payment performance ultimately involves a multifaceted approach , argues Remo Giovanni Abbondandolo , General Manager – MENA at Checkout . com . With that in mind , here are four best practices for e-commerce merchants to excel in serving their customers .

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