Intelligent Fin.tech Issue 24 | Page 55

M O B I L E
S O L U T I O N S

M O B I L E

S O L U T I O N S

THE LAUNCH OF GOCARDLESS FOR SALESFORCE SET TO ELEVATE PAYMENTS ON THE APP AND EXPERT MARKETPLACE

Bank payment company GoCardless has launched GoCardless for Salesforce on Salesforce AppExchange , a leading enterprise marketplace for partner apps and experts , empowering customers to access the GoCardless payments platform directly within Salesforce . Customers can tap into GoCardless ’ full product suite including Instant Bank Pay , its open banking-powered payment feature and Direct Debit , automating the collection of one-off and recurring payments in over 30 countries .

“ GoCardless for Salesforce is a welcome addition to AppExchange , as it accelerates business transformation for customers by automating their payment processes ,” added Alice Steinglass , Executive Vice President and General Manager , Platform , Salesforce . “ AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs .”
Salesforce AppExchange , a leading enterprise marketplace for partner apps and experts , empowers companies , developers and entrepreneurs to build , market and grow in entirely new ways . Since its launch in 2006 , the platform has grown to include more than 8,000 apps and experts , with over 12 million customer installs . AppExchange connects customers of all sizes and across industries to ready-to-install or customisable apps and Salesforcecertified consultants to solve any business challenge . �
GoCardless for Salesforce
Switching to account-to-account payments with GoCardless means Salesforce customers will save time and money by automating their payment processes . Because GoCardless bank payments pull money directly from customers ’ bank accounts , payers can also say goodbye to the inconveniences , payment failures and unwanted service disruptions associated with expired , lost or stolen card details .
The integration will be aimed at customers in the energy and utilities , financial services , property and government sectors .
“ We ’ re proud to launch GoCardless for Salesforce , the first integration for account-to-account payments available on the Salesforce AppExchange . We ’ re making it easier for AppExchange users to collect one-off and recurring payments . Our integration not only provides more visibility and control over how AppExchange users get paid , but also makes the process faster and easier for end payers ,” said Seb Hempstead , VP of Partnerships at GoCardless .
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