Intelligent Fin.tech Issue 24 | Page 69

C H E Q U I N G
O U T

C H E Q U I N G

O U T

GOVERNMENT INITIATIVES SUCH AS SAUDI ARABIA ’ S VISION 2030 , AIMING FOR 70 % DIGITAL PAYMENTS BY 2025 , AND THE UAE ’ S EFFORTS TO INTEGRATE REGIONAL PAYMENT SYSTEMS , ARE FURTHER DRIVING THIS MOVE TOWARDS A CASHLESS ECONOMY .
customer preference that banks must consider . FinTech companies often disrupt traditional banking models by offering innovative services with lower fees or even free services in certain areas . This competition forces traditional banks to reassess their fee structures to remain competitive .
Moreover , there has also been a noticeable shift towards enterprisefocused solutions , marking a pivot from solely catering to end customers . This trend reflects a growing recognition of the unique needs and complexities faced by businesses in managing finances , operations , and compliance . FinTech companies are increasingly developing sophisticated tools tailored for enterprises , including financial management platforms , treasury and cash management solutions , and advanced analytics for decisionmaking . By addressing these enterprise needs , FinTech providers aim to streamline processes , optimise efficiency and support strategic growth initiatives . This shift underscores how consumer demands , in this case , the demands of businesses , are shaping the evolution of FinTech , pushing innovation towards solutions that enhance organisational capabilities and competitiveness in a rapidly evolving market landscape . � www . intelligentfin . tech
69