S P E C I A L I S T
I N S I G H T
S P E C I A L I S T
I N S I G H T
companies to manage customer loyalty , rewards and experiences , as well as payment gateways and remittance rails . This B2B infrastructure provides essential platforms and capabilities that empower our clients to serve their consumers effectively .
The second aspect is how we support our partners and clients in serving the end consumer . For instance , the recent launch by e & of a virtual card linked to a mobile money wallet , an initiative completed in a record five weeks from concept to launch . Our experts designed the entire experience , considering how the virtual card would appear in the wallet , what the consumer would understand from it and its value for different segments – such as youths or SMEs . Features like setting limits , blocking the card and enhancing customer experience were central to our approach . We also developed strategies for communicating the value proposition , encouraging usage and facilitating e-commerce transactions . Also , our new Passkey product , which leverages facial recognition linked to a device , streamlines and secures e-commerce transactions .
What do you envision as the next frontier for FinTech in terms of technological advancements and societal impact and how do you see Mastercard positioning itself to lead in this future ?
The straightforward answer is that AI , data and digital wallets will continue to drive massive transformation . On a more intriguing note , I foresee the convergence of these technologies opening doors to seamless , secure payments through the fusion of digital wallets , biometrics and AI , particularly gaining momentum in Asia .
Today , the barriers between industries are remarkably low . An acquirer is no longer simply acquiring and a PSP is more than just a payment processor . Diversification is redefining every sector : PSP clients are delving into issuing , telecom companies are evolving into banks and retailers are becoming co-brand issuers . This evolution means that traditional roles including acquirers , issuers and processors , are all blending , leading to increasingly integrated and cross-functional services .
The next frontier for FinTech therefore lies in the creation of a frictionless consumer experience built on transparency , reliability , and accessibility . Where we once had limited banking options at a few physical locations , consumers today access myriad choices instantly via mobile devices . Now , digital wallets , biometrics and AI collectively create a personalised and invisible payment experience . Imagine a future where facial recognition , digital wallets and AI-backed insights mean that payments occur naturally in the background and elevate convenience without compromising security .
Central to this shift is data , a cornerstone of AI . Data now powers hyper-personalised and intuitive consumer experiences , while AI-driven insights will deepen loyalty and streamline decision-making . Collaboration across industries will fuel these technologies and pave the way for innovative products and services that anticipate consumer needs . This will forever reshape how the industry connects with and serves its customers . � www . intelligentfin . tech
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