O F F T H E B O O K S
O F F T H E B O O K S
slapped onto the end and labelled as gamified . Instead , the platform provides an immersive experience that both parents and kids engage with , delivered with industry-leading creative skills and design concepts .
Of course , as the platform is still in its development phase , we can ’ t reveal the entire concept . What matters is that Sunshine + Kittens is designed for kids , and is tailored to fit into their lives , using visual language and technology they already love and understand . It will be a totally unique experience , compared to anything else the market currently offers .
With iconic characters designed by Jake Lunt Davies and a soundtrack from David Arnold , what role does storytelling and entertainment play in shaping children ’ s financial learning journey ?
Story telling has been the basis for learning and education for Millenia . It is the passing of knowledge and experience from one generation to the next . It is the drama and comedy that grab people ’ s attention and holds their attention .
One interesting aspect of the project has been that as we began to develop the concept , our team began to grow – each driven by the chance to build something positive – and every new person brought ideas to make the project richer . The result of this collaboration is a design – and gameplay-driven experience with a strong narrative to drive the gamified elements of the app , and encourage kids ’ continued engagement with the app .
Alongside the ongoing design work , there is a strong understanding of the necessity for a project like this . As money becomes increasingly digital and abstract , and financial services move online , the traditional mechanisms for learning about finances – cash – is disappearing . This process makes an experience like ours crucial to encouraging kids to learn about finances .
How does the integration of AIenabled personalisation enhance the learning experience , and what steps are taken to ensure the technology adapts to different learning styles ?
People learn in different styles , whether it be auditory , visual , kinaesthetic etc . We intend to use AI to identify users ’ learning style and then very subtly promote the elements of our app ’ s experience that best cater to their learning style , creating a tailored experience for users .
What impact do you hope the partnership with MasterCard , The PayFirm and SaaScada will have on the future of children ’ s financial education , particularly with the focus on real-time transaction data and payment security ?
The Payfirm and SaaScada are next generation EMI and Core Banking Platforms respectively . They are passionate about financial inclusion , and their technology provides a turnkey solution to bring in the latest , relevant innovations in a plug and play manner . In a similar vein , Mastercard had been looking for a youth product for a while . Together , these partners give Sunshine + Kittens the ability to bring our product to market quickly and then pivot when necessary . � www . intelligentfin . tech
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