E D I T O R ’ S
Q U E S T I O N
WHAT KEY INNOVATIONS AND TRENDS IN FINTECH ARE EXPECTED TO SHAPE THE FINANCIAL INDUSTRY IN 2025 ?
Dana Lunberry , Head of Data Strategy at SBS ( formerly Sopra Banking Software ).
Data analytics , fuelled by advanced AI , will grow as a core executive priority for banks and financial institutions .
Although banks have ample data , they have historically lacked the systems and processes to leverage it effectively . However , recent technological advancements have changed this landscape . In the coming year , we ’ ll see financial organisations investing more heavily in modernising their data infrastructure .
For many , this will include enhancing data management capabilities so that AI-driven tools , such as Generative AI and Machine Learning models , can effectively personalise customer experiences , optimise risk management and automate compliance – enabling a shift from reactive data handling to proactive , predictive decision-making .
AI-powered data warehouses and real-time analytics platforms now allow institutions to derive deep customer insights rapidly , scaling and adapting services at speeds unimaginable a decade ago . This evolution will enable banks to transform decades of legacy information and new data streams into innovative products , services and experiences , creating a significant competitive advantage . www . intelligentfin . tech
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