Intelligent Fin.tech Issue 26 | Page 31

C A S H I N G
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C A S H I N G

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Transforming public transportation and looking ahead
UbiRider , Grupo Barraqueiro , and Mastercard share a common goal : simplifying public transport access and payment methods . By integrating contactless and digital payments , passengers can conveniently use their contactless bank cards or smartphones for travel . The UbiRider Platform offers a comprehensive digital solution , replacing traditional hardware with off-the-shelf smartphones and powerful software . This approach ensures affordability and swift deployment for operations of any size .
As UbiRider , Grupo Barraqueiro , and Mastercard continue to work together , they remain committed to advancing the public transportation sector . The ongoing partnership will continue pushing the boundaries of what ’ s possible , making public transport more accessible , efficient and user-friendly for passengers around the globe . � contactless payments in Évora , Faro , Lisbon , Beja and now Terceira Island . UbiRider ’ s innovative approach to incorporating contactless payments is part of its unique strategy to make stateof-the-art transport accessibility available beyond major cities .
THE RAPID DEPLOYMENT CAPABILITIES OF UBIRIDER ’ S SOLUTION ARE EVIDENT AS PRÓXIMO LAUNCHED IN JUST SIX WEEKS AND MOBIAZORES IN MERELY THREE .
“ Efficient urban mobility is a priority to ensure that people who live in the cities or visit them have easy access to mass public transport ,” said Maria Antónia Saldanha , Country Manager at Mastercard Portugal . “ It is good to see Azores making this important upgrade and to facilitate frictionless movement through urban spaces helping users to not waste time queuing to buy or validate transport tickets . Urban mobility is the heart of a city , and today we have solutions , like the one from UbiRider , at our fingertips , making cities more inclusive , sustainable and efficient .”
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