Intelligent Fin.tech Issue 26 | Page 46

R E G I O N A L R E V I E W

R E G I O N A L R E V I E W

• Improve customer experiences : By streamlining the authentication and authorisation process , IAM can enhance the customer experience and reduce friction . For example , by offering convenient login options such as biometric authentication or single sign-on , financial institutions can make it easier for customers to access their accounts and services .
• Facilitate innovation : IAM can enable organisations to leverage new technologies and develop innovative products and services . By providing a secure and efficient identity infrastructure , IAM can support the development of new FinTech solutions and accelerate digital transformation .
As the APJ region continues to evolve , the regulatory landscape will undoubtedly adapt to emerging trends and challenges . However , by understanding the key regulatory themes and leveraging IAM solutions , financial services providers can position themselves for success in this dynamic and innovative market .
The region ’ s emphasis on identity-centric regulations , coupled with its diverse regulatory landscape , presents a unique opportunity for innovation and growth . �
46 www . intelligentfin . tech