“ Adyen offers an industry-leading in-person payment solution , with one of the widest product portfolios in the market , ranging from mobile solutions to countertop terminals , catering to any business need – all powered by our single tech stack . This product update is a testament to our ambition in the unified commerce space ,” said Derk Busser , VP Product – Payment Channels , at Adyen . “ We see our customers still highly value in-person touchpoints and we are continuing to differentiate ourselves within the payments industry to be the market leader in omnichannel solutions . We ’ re committed to revolutionise how the shoppers of today and tomorrow experience ‘ the store ’.”

Unlimited branding opportunities with SFO1 countertop terminal

Adyen unveiled the SFO1 , its proprietary multimedia countertop Android terminal . With an eight-inch touch screen , SFO1 enhances the payment experience by integrating the functions of traditional terminals with customer-facing displays . This innovation marks a new chapter in transforming the in-person payment experience .

“ The SFO1 will fundamentally change the way brands interact with customers at the point of purchase ,” added Busser . “ Rich video content allows fashion retailers to showcase next season ’ s collection on stunning screens while offering shoppers the chance to sign up for loyalty programmes to receive discounts or early access to the clothing shown . We are pushing the boundaries of innovation , ensuring that merchants can provide cutting-edge , customisable in-store checkout experiences .”

SFO1 allows enterprise and platform businesses to maintain consistent brand presence and engage customers dynamically , by seamlessly integrating with their point of sale ( POS ) systems or partners , while reducing counter clutter and costs .

SFO1 will be available in the US and Europe by the end of 2024 .

Global first launch of Klarna in-store and extensive rollout of Alipay +

Adyen is breaking new ground as the first global PSP to launch Klarna ’ s in-store solution worldwide and initiates the global rollout of Alipay + on its terminals . This move fulfills Adyen ’ s promise to unified commerce merchants by delivering a consistent payment experience both in-store and online . With the growing popularity of buy-now-pay-later ( BNPL ) services – projected to reach US $ 3.98 trillion by 2030 – and the dominance of digital payment solutions like Alipay +, Adyen ’ s integration allows merchants to reach a broader global audience . By enabling Klarna and Alipay + in-store , Adyen empowers retailers to cater to Gen Z shoppers and global travelers , mostly from Asia , offering the flexibility to choose their preferred payment method regardless of the shopping channel .

Tap to Pay on Android in new regions

As the demand for contactless payments continues to soar , the introduction of Tap to Pay technology offers a game-changing opportunity for businesses of all sizes . Adyen was the first to introduce Tap to Pay solutions on a global scale and it is now expanding its Tap to Pay on Android capabilities into Europe , the UAE , Hong Kong , Malaysia , Australia and New Zealand .

Adyen ’ s Tap to Pay on Android solution transforms any NFC-enabled Android device into a secure payment terminal , eliminating the need for traditional POS hardware . This reduces upfront costs for merchants and offers greater flexibility in accepting payments – whether in-store , at pop-up events or on-the-go . Adyen is also one of the first to offer both a comprehensive SDK and a payments app , balancing robust control with ease of integration . �

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