G A U G I N G T H E M A R K E T
G A U G I N G T H E M A R K E T
What GenAI brings is a means to plug gaps and overhaul juddering processes . Legacy systems and manual workflows are routinely accompanied by silos – a sinister word that in the business world denotes inefficiency . GenAI can essentially become a field marshal for change in five main areas .
1 . Market intelligence
Market intelligence is a labour-intensive process at the best of times , but where data silos are present , it becomes maddening ; and if information is not current , the task is impractical . With GenAI , finance departments can automate gathering and collation of data from sources as diverse as market reports , social media and news pages . AI is a natural pattern-matcher , so weeding out emerging trends , where challenging for a human , is a trivial exercise for GenAI , which can quickly provide a buffet of actionable insights that lead to shrewder decision-making .
2 . Compliance
The Gulf region is exceptionally businessfriendly , but governments are pragmatic in their attitudes to regulation . To protect consumers and economic security , mandates are periodically introduced that change enterprises ’ risk profiles . In seconds , GenAI can consume and commit to memory gargantuan chunks of information – a task that would take weeks for a human professional to complete . GenAI can then automate the extraction of information from a range of sources and classify it in line with regulatory requirements . From employees ’ payroll information to customers ’ PII , automation increases accuracy and speed and takes a lot of the headache out of compliance management .
3 . Contract interpretation
What GenAI can do for compliance extends to contract management . It can extract key clauses and present advice to decision-makers with considerably
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