NEWS
NEWS
A partnership to transform the employee pay experience
CloudPay , a global leader in payroll solutions , announced a new partnership with Banco Santander , one of Spain ’ s largest banks , redefining the employee pay experience through on-demand pay . By leveraging CloudPay NOW , CloudPay ’ s digital Pay On-Demand solution , employees of Banco Santander ’ s SMEs and companies can now access their earned wages anytime , anywhere , providing a crucial boost to financial flexibility and wellness .
By partnering with Banco Santander , CloudPay has helped open the doors of Pay On-Demand to businesses of all sizes across Spain . Santander ’ s SME customers can now offer a service typically accessible only to larger enterprises .
This initiative addresses a globally growing need for financial wellness solutions by providing employees with real-time access to their earned wages , empowering employees with the financial flexibility that contributes to greater engagement and productivity .
Three in five UK consumers are ‘ silently loyal ’ to brands
loyalty ’ has increased among UK consumers since 2022 , from 56 % to 58 % in 2024 .
Unsurprisingly , it can be hard to know why a silently loyal customer keeps coming back . But according to SAP Emarsys research , with 52 % of customers leaving a brand due to just one bad experience , these silent customers deserve to be nurtured .
Almost three in five ( 58 %) UK consumers are ‘ silently loyal ’ to brands – regularly purchasing from them while never recommending them publicly . That ’ s according to the latest research from SAP Emarsys Customer Engagement .
The SAP Emarsys ’ Customer Loyalty Index ( CLI ), surveying more than 2,000 UK consumers , has revealed that so called ‘ silent
One brand who exemplifies attracting this type of ‘ silent loyalty ’ is Feel Good Contacts ( FGC ). While the one-stop-shop for affordable eyewear ’ s prescription glasses customers are likely to be vocal brand advocates , their contact lens customers are often silently loyal consumers forming a stable foundation of their business through consistent repeat purchases . Shoppers will quietly and consistently return for essential products like contact lenses without necessarily recommending them publicly .
The SAP Emarsys platform is infused with AI which empowers the marketing team at FGC to identify which customers to prioritise for building deeper loyalty . By reaching these customers on the right channels creating personalised , two-way interactions and tailoring messages to individual needs , SAP Emarsys enabled FGC to achieve nearly a quarter ( 24 %) of its monthly orders through its mobile app . www . intelligentfin . tech
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