S P E C I A L I S T I N S I G H T
S P E C I A L I S T I N S I G H T
THICK DATA HELPED UNCOVER THE UNDERLYING MOTIVATIONS , FEARS AND ASPIRATIONS THAT DRIVE PEOPLE TO MAKE CERTAIN CHOICES , WHICH LED TO OUR KEY HUMAN TRUTH – PEOPLE CAN ’ T IMAGINE THEMSELVES FAR INTO THE FUTURE . with our audience . Thick data helped uncover the underlying motivations , fears and aspirations that drive people to make certain choices , which led to our key human truth – people can ’ t imagine themselves far into the future , and that makes it really hard to make sacrifices now that will lead to a financially secure future . We used this insight at the core of our campaign , which helped paint a picture of what your life would be like in the future , so you are more motivated to make the right decisions for it .
Why did you decide to use video as your primary medium ?
We needed highly engaging content that could paint a picture of what your future could be like , and video was the best medium to do this . It works well across all digital platforms , it entertains ,
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