NEWS
NEWS
Adyen introduces a payment solution optimising every transaction with AI
Adyen the global financial technology platform of choice for leading businesses , announces the launch of Adyen Uplift . The AI-powered payment optimisation suite will help businesses increase payment conversion , simplify fraud management and reduce the cost of payments . Adyen ’ s customers can utilise data-driven , tailored performance recommendations and opportunities to test different payment configurations to maximise performance .
The complexity of payment management still holds businesses back from reaching their ambitions . They constantly need to compromise between conversion , fraud , and cost . Thanks to Adyen Uplift , businesses can optimise the full payments funnel with AI . AI-powered payment optimisations bundled in a single product suite are trained on Adyen ’ s global transaction dataset . Rather than navigating the complexity of payments in operational silos , the AI-first approach uses risk-based intelligence and automated conversion optimisation to help businesses get more out of payments . The pilot has shown a significant effect on profits , with businesses seeing an overall uplift of up to 6 % on their payment conversion rate .
“ Balancing risk management , driving conversion , and minimising cost has always required ineffective compromises – until now ” said Carlo Bruno , VP of Product at Adyen . “ Adyen
Uplift changes the game by unleashing the depth and power of AI to solve for real-time payment optimisation . This will transform cost savings and performance , redefining business efficiency in 2025 and beyond .”
Klarna is now available to millions of new businesses , in strengthened partnership with Stripe
Klarna , the AI-powered global payments network and shopping assistant , has strengthened its global partnership with Stripe , a financial infrastructure platform for businesses . Stripe-powered businesses in 25 countries can now instantly offer Klarna to their customers . The improved partnership has already helped Klarna double the number of new merchants offering Klarna for the first time in Q4 2024 , compared to previous quarters .
With an engaged customer base and a demonstrated ability to improve conversion , Klarna is a strong growth driver for merchants . A Stripe study found that businesses offering buy now , pay later ( BNPL ) generated up to 14 % more revenue from increased conversion and higher average order values . Stripe has recently launched an industry-first function allowing businesses to instantly A / B test payment methods – including Klarna – without having to write any code . With the new feature , they can immediately see for themselves the incremental revenue that Klarna brings to their business versus other payment methods .
David Sykes , Chief Commercial Officer at Klarna , said : “ At the core , Klarna is a global network connecting 85 million active consumers with retailers . The more retailers we add , the more consumers we attract and vice versa . The ambition is to make Klarna payments available everywhere , for everything , all the time . Stripe is now a top choice for both Fortune 500 companies and the world ’ s most ambitious startups , and we see them as a great distribution partner for us .” www . intelligentfin . tech
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