Intelligent Fin.tech Issue 29 | Page 55

M O B I L E
S O L U T I O N S

M O B I L E

S O L U T I O N S

MARYGOLD & CO PARTNERS WITH AI- DRIVEN TAX COMPANY APRIL TO OFFER FREE TAX FILING

The Marygold & Co . subsidiary of global holding firm The Marygold Companies , has partnered with AI-driven tax company april , to offer their clients free tax filing for 2024 . april offers a maximum refund guarantee , which helps ensure that clients receive the largest tax return possible , another great feature for those who choose to file within the app .

Marygold & Co .’ s commitment to innovation for their clients was the driver behind the decision to incorporate tax filing into the Marygold & Co app . As the company ’ s app moves closer to becoming a one-stopshop for a client ’ s financial spending , managing and investing needs , adding taxes was a logical next step .
Nicholas Gerber . This follows a series of other changes the app has made recently , including the implementation of budgeting features and investment tools .
The fully integrated solution will allow clients to upload tax files , and based on these uploads , it will intelligently skip questions to avoid wasted time answering questions which are answered on uploaded forms .
The filing product covers a variety of common tax solutions and that on average , users only spent 40 minutes filing their taxes in 2023 using their service .
“ We want people to feel comfortable with their finances ; adding tax preparation and filing will help us achieve that goal .” added President of Marygold & Co , Timothy Rooney . �
April ’ s powerful AI-driven filing option was a perfect fit for Marygold & Co ., who already utilises AI to support the app . The partnership will allow users to do their taxes directly in their financial management app and have it deposited into that same app . This provides clients with one place where they can manage their spending , investments and tax documents . Marygold & Co . hopes that by adding a tax filing feature , clients will feel like they have a clear and easy-to-access view of their finances .
“ It ’ s a very bold move , and we want to be bold . No one else in the tax industry is doing this right now ,” said CEO of Marygold & Co ,
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