NEWS
NEWS
Adyen Giving surpasses US $ 25mn milestone thanks to donations from millions of shoppers around the world
Adyen, the financial technology platform of choice for leading companies, has announced that its Giving product has generated more than US $ 25 million in donations, with brands around the world using the solution to let their customers support causes directly at checkout. Since its launch in 2020, shoppers globally have contributed via their favourite brands through 35 million individual micro-transactions. To mark this important milestone, Adyen is matching all donations made through Giving through 2025.
Before Giving launched in 2020, brands struggled with fragmented donation solutions, requiring separate contracts for each charity and facing complex integration and administrative challenges. Adyen’ s Giving product solved this by keeping donations separate from the merchant’ s money flow and by streamlining integration.
Plus, through Adyen’ s 1 % fund, all related fees are covered, ensuring that the full donation amount goes directly to the supported causes.
“ We turned checkout into a purposedriven touchpoint,” explains Dominique
Simons, Adyen’ s Head of Impact.“ By embedding donations directly into our payment infrastructure, we remove operational barriers so brands can focus on driving impact, while giving their customers a simple way to support the causes they care about.”
Laybuy returns, powered by Klarna
Klarna, the AI-powered payments and commerce network, has announced the relaunch of Laybuy in New Zealand. The launch combines a trusted Kiwi brand with the global expertise of Klarna. With over 93 million active users and 675,000 retailers across 26 markets, Klarna’ s platform will enhanceLaybuy, making shopping smarter and safer for Kiwi consumers, while helping merchants grow.
David Sykes, Chief Commercial Officer at Klarna, said:“ Laybuy has been a significant part of New Zealand’ s retail ecosystem, and its re-launch under Klarna builds on that foundation. Klarna’ s capability and global reach enhance Laybuy’ s offerings, ensuring a platform that prioritises innovation, reliability and the needs of Kiwi merchants and consumers. Through the re-launch we’ re helping to reignite the retail economy and strengthen New Zealand’ s BNPL sector with innovation, competition, and support for local businesses.”
Laybuy’ s relaunch is already gaining momentum, with many of New Zealand’ s most loved brands – like Mix and Match, PB Tech, Postie and Designer Wardrobe – bringing Laybuy back to their checkouts, providing shoppers with smarter ways to pay. www. intelligentfin. tech
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