C H E Q U I N G O U T muted tones and minimalist typography might appeal to a luxury brand. Beyond choosing the right colours and fonts, it’ s important to consider how these elements work together to create a cohesive design.
C H E Q U I N G O U T muted tones and minimalist typography might appeal to a luxury brand. Beyond choosing the right colours and fonts, it’ s important to consider how these elements work together to create a cohesive design.
Functionality and durability
Packaging must protect the product during transit, especially in e-commerce, where products often undergo long journeys. Packaging should be designed to withstand potential impacts, ensuring that the product arrives in perfect condition. This doesn’ t mean sacrificing style for
durability; it’ s about finding a balance between aesthetics and functionality.
The unboxing experience
The unboxing experience has become an essential part of e-commerce branding, with many customers sharing their unboxing moments on social media. Incorporating unique touches such as branded tissue paper, product inserts and custom stickers can enhance the experience. For instance, including a sample of a new product or a discount code for a future purchase can delight customers and drive further engagement.
Designing for sustainability and eco-friendly packaging
In recent years, consumer demand for sustainable and eco-friendly products has grown, and packaging is no exception.
E-commerce brands can demonstrate their commitment to environmental responsibility by adopting sustainable packaging practices, which can also enhance their brand image.
Brand positioning and sustainability
By adopting sustainable packaging practices, brands can strengthen their position as socially responsible entities. This can help attract and retain customers who share these values, leading to a deeper connection with the brand.
Storytelling through design
A brand’ s packaging can reflect its journey, its commitment to quality or its focus on innovation. For example, a brand that values craftsmanship might include elements that highlight the handmade nature of its products.
James Palfrey-Smith, Commercial Manager, ASC Cartons
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