G A U G I N G T H E M A R K E T
G A U G I N G T H E M A R K E T
WHY DIGITAL IDENTITY IS THE CORNERSTONE OF TRUST IN MODERN BUSINESS
Johan Fantenberg, Product and Solution Director, Ping Identity
Johan Fantenberg, Product and Solution Director, Ping Identity, talks trust, threats and the role of the digital I. D.
management systems that are ill-equipped to keep pace with Digital Transformation. n a world where commerce, communication and collaboration are
I increasingly taking place online, trust has become the currency of the digital economy. Yet, despite its central role, trust is under siege.
Today’ s users are overwhelmed by passwords, frustrated by clunky authentication processes and often deterred from engaging with digital platforms due to complex sign-up procedures.
On the other side of the equation, businesses are facing a sophisticated threat landscape powered by AI, along with regulatory pressures and outdated identity
This erosion of digital trust isn’ t just a security issue – it’ s a barrier to innovation, efficiency and growth. As companies race to compete in a crowded marketplace, those that succeed will not only offer superior products or lower prices, but will lead by delivering secure, seamless digital experiences across every interaction.
Identity is the new business imperative
The foundation of digital trust is identity. It is no longer sufficient to treat identity management as a backend IT concern. Enterprises must now embed identity solutions into every digital touchpoint, ensuring that user interactions – whether by customers, employees, or partners – are both frictionless and secure.
Modern enterprises must shift from fragmented, legacy systems to a unified identity platform. This evolution allows organisations www. intelligentfin. tech
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