Jordan Major , E-commerce Director of Au Vodka

The beverage industry constantly contends with the challenge of fraud , underscoring the critical need for effective solutions and comprehensive support . Jordan Major , E-commerce Director of Au Vodka , discusses the transformative partnership with Signifyd . Learn how they ' ve overcome fraud challenges , expanded globally and enhanced customer trust for sustainable growth and innovation . particularly in the realm of e-commerce and online sales .

What is your role and experience at the company , and could you describe the journey of the business ' s growth , including its expansion into different markets ?

I ' ve been with the business for six and a half years now . I ' ve seen it grow in revenue from nothing and I am now witnessing us on track to turnover about £ 80 million this year . I ' ve witnessed the e-commerce operations start from Shopify and develop and grow beyond the UK with us launching overseas into the US , Europe and hopefully , now Asia .

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Can you provide insights into the strategic collaboration between Au Vodka and Signifyd from an e-commerce standpoint ? How does this partnership align with Au Vodka ' s financial objectives and growth strategy ?

Signifyd has helped us grow a lot over the past three years . We ' re on track to over 20 million this year and they ' ve helped us scale and target new customers freely without fraud concerns . When we first onboarded the solution , our payments were filled with concerns around our fraud rate , however , now we do not have that issue . Signifyd also allowed us to expand into new territories by aiding us when onboarding our Europe and US teams . Fortunately for us , they handle all the ‘ boring ’ fraud and chargeback for us and let us concentrate on what we are good at , such as marketing . Besides freeing us for our productivity , they give intelligent advice and we can lean on their expertise when we ' re launching into new countries . Whether that is gaining an understanding of whether there are more fraudulent activities in different regions or understanding geographically preferred payment methods , the team helps us across the board with all our needs .

What pain points are you most excited to see resolved through this implementation in Au Vodka ’ s e-commerce operations ?

We ' re quite fortunate as we had onboarded the Signifyd team before our US launch and so we were strong partners before

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