Fraud prevention and security are crucial aspects of the beverage industry . How does the partnership strengthen the brand ' s ability to detect and prevent fraudulent activities , ensuring a secure and trustworthy experience for both customers and the business ?

the leap , allowing us to confidently liaise with the team about what to do and what not to do in the states . We were careful to avoid the pain points we had experienced throughout our growth in the UK and iron them out before we went to the US market . I can confidently say they ' ve actually helped avoid further pain points , by allowing us to prevent challenges with their expertise in the new markets .

In terms of financial security , what ways do you foresee the partnership with Signifyd addressing some of the key challenges that Au Vodka and other brands in the industry might encounter ?

Can you give a quick example of what kind of fraud is seen within the industry ?

One example of the sort of fraud we see is a stolen card ordering on the site then delivering products to a PO box or a local shop for collection . Then unfortunately , a week later the card owner or ‘ customer ’ notices the payment and rightfully goes to their bank to receive the chargeback but at that point , it ' s too late for us because we ' re going to refund the customer and we ' ve lost the cost of the product too . This also includes losing postage costs , warehouse team costs , the product and ultimately revenue as well .

From a customer ' s perspective , I think they can shop a lot more confidently online with businesses , allowing full protection as a whole . The customer will be able to shop a lot more confidently knowing that if there was an incident where their card is breached , it ' s handled by professionals who then will make sure that ultimately , they get their money back and that the fraudster is ultimately apprehended .

Unfortunately , in the past , we ' ve had incidences where we ' ve had repeat fraud attacks from the same person using two or three different cards . But once it gets over a certain value , you can report it to the police and then they can deal with the case . The more businesses that open up their tech stack to solutions like Signifyd they are battle-ready for all consumers online .

As an e-commerce Director , what is your perspective on the potential financial impact and benefits that the implementation can bring to the brand ' s bottom line and its effect on client services ?

It ' s a massive benefit having the software in place because it also allows you to minimise risk exposure to fraudulent orders . It gives the online shop confidence in the case of an incidence of a card used to make fraudulent order , Signifyd would

Chargeback support is huge for us . With the nature of our product , we do see a lot of fraud coming onto the site . But with Signifyd ’ s screening process being so accessible , we ' re easily able to analyse and profile and ensure we don ' t take the payments in a way that invites double loss . It prevents loss of product and revenue when the cardholder ultimately gets their chargeback or funds returned .

Ultimately , everyone likes it when it ties back to revenue , but if you can pay for something that allows you to communicate with customers and generate revenue , I feel like everyone ' s a winner . www . intelligentfin . tech

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