SPECIALIST INSIGHT of CX interactively – supported by real data . It allows users to click through to discover what part of the process needs to change in order to improve the overall experience . Most of the CX industry is still using traditional customer journey maps – which according to Keane ; “ take a long time to manually compile , look pretty but rarely can you use them to enact practical change or see how strategic concepts , like an Operating Model , actually look like for real – in live operations – through the click of a few buttons .”
When asked what ’ s next for Davies and Clarity , Keane replies : “ We ’ ve now started to look at how we can leverage Clarity to help us deliver faster and more targeted M & A due diligence . Clarity will be able to help us better understand newly acquired businesses and quickly compare what we currently do as a business to enable faster and smoother integration of operations . Clarity means that we will be able to know almost immediately where we can safely standardise , and equally , where we shouldn ’ t . Once you realise the potential of Clarity you start seeing exciting new use cases everywhere .”
Digital Twin technology explained
The thinking and technology around Digital Twins have been around for quite a while in engineering-related sectors but have only recently been applied in management thinking and business transformation . For example , aircraft manufacturers have long used Digital Twins to design and then test the suitability of aircraft design , ownership and usage characteristics . They ’ ll fly a digital representation of the proposed aircraft for millions of digital miles through all sorts of scenarios testing performance using real-life data to arrive at an optimal design . All of this is done before a single nut or bolt is ordered , let alone hundreds of millions of dollars committed to building factories or hiring and training thousands of employees .
Keane added : “ At Davies , we ’ re excited about the potential of Digital Twins for business as they hold the key to better understand and then optimise organisations digitally , before doing so ‘ for real ’. As Clarity has proven it ’ s helping us design and deliver better change , faster and more safely .” � www . intelligentfin . tech
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