EXPERT FORECAST : BANKING AND FINANCE

How Colombia ’ s Banco de Bogotá is pioneering adoption of the Metaverse as the epicentre for training and collaboration .

In the context of an institution with the tradition and trajectory of Banco de Bogotá , this richness and diversity not only deserves to be celebrated , but also enhanced .

For this reason , by demonstrating its commitment to innovation , Banco de Bogotá has become a pioneer by adopting the Metaverse for the training and collaboration of its teams from the capital to those in the five regions , from young digital natives with those more rooted in tradition .

Banco de Bogotá ’ s Agile Week was the epicentre of this digital revolution , where the Metaverse emerged as the catalyst for a harmonious and productive work and learning environment among the bank ’ s more than 10,000 employees .

There , technology emerged as the enabler to continue building an inclusive , diverse , innovative and knowledge-oriented organisational culture . Whether in person or virtually , everyone was invited to contribute their energy and desire to learn and create .

The Metaverse : A space to think outside the box

The Metaverse goes beyond the interaction between people and digital environments

– it is a three-dimensional canvas that integrates Virtual Reality , Augmented Reality and digital connections .

Globally , companies have capitalised on these solutions to create immersive and collaborative experiences . The projected value of the use of the Metaverse stands at US $ 2.5 trillion by 2030 , according to Bloomberg Intelligence , evidencing its potential to become a great ally for organisations .

PwC reveals that 51 % of companies are already integrating Virtual Reality into their corporate strategies , or at least , in a specific line of business .

And although in Colombia the first steps in this direction are just being taken , Banco de Bogotá took the lead in integrating the most innovative technology and has www . intelligentfin . tech

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