EXPERT FORECAST : BANKING AND FINANCE between safety , functionality and convenience will be the key to offering truly instant payments .
Johannes Kolbeinsson , CEO of PAYSTRAX
moved on a couple of steps , it ’ s still not an entirely frictionless system .
Authentication for many purchases still takes place outside of the platform or app , while a lack of payment options – from mobile wallets to BNPL services – means it ’ s still not the most seamless of experiences . Finding the right balance
Trust issues
There ’ s a psychological , too , as safety within finance is a top priority for consumers . The data privacy concerns that many brands currently experience will only be heightened if their consumer ’ s money flows straight through their app with no internal checks .
Especially today , with financial fraud seemingly only growing in size and importance . A recent report showed that
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