EXPERT FORECAST : BANKING AND FINANCE older generations in England and Wales become victims of fraud every 40 seconds , with online fraud accounting for 40 % of all crimes reported .
The attractiveness of embedded payments here is also their main liability , as any exploitation of the system ’ s vulnerabilities puts all of its customer ’ s data at risk . In its current state , with a lack of regulation and widespread expertise , could make embedded finance the next biggest target for cybercriminals .
Although trust is hard to build , history has shown that consumers are open to trying out the latest tech . It was only a decade ago when customers were hesitant to save any of their card information online . In time , this same level of trust will follow in embedded payments as security concerns are allayed and the benefits become too irresistible to ignore . But authentication processes need to be built directly into the app , as only then can we really call it embedded payments .
The future of embedded payments
Although there is a plethora of different payment methods on offer today , there is certainly huge potential for embedded payments to cement its place as the future of finance . The ease and speed of the technology make it impossible to ignore , helping make in-app purchases as easy as clicking a button .
But before we can call them fully embedded payments , the user experience and authentication are two key barriers that need to be addressed . In-app purchases need to be exactly that – made in the app – as having to ask people to leave , authenticate , and come back could be seen as a considerable challenge in the future as instant payments become the new norm . � www . intelligentfin . tech
65