The frenzy of Christmas marketing is already in full swing , with date reveals of Christmas market returns to pumpkin patch locations , retailers are gearing up to execute their strategies as the Golden Quarter approaches . This year , however , retailers have another string to their bow , another key message to land , and another way to snag a customer : ‘ Buy Now , Pay Later ’ ( BNPL ). Lucian Daia , CTO at Zitec , tells us more . usiness is booming in the BNPL game , with the

B market quadrupling in size since 2020 . Now expected to hit a record level of £ 30bn in 2024 , the payment option is fast becoming a staple in the digital wallets of millions for the major retail milestones of the year .

Halloween is the first major retail moment in the run-up to the festive season as Britain settles back into its winter routine . This year , however , the rise of BNPL points to consumer behaviour that ’ s fast evolving and anything but predictable .

But BNPL is just one piece of the puzzle . The Financial Conduct Authority ( FCA ) estimates that it ’ s likely more than half of

UK adults are now using digital wallets . Furthermore , it ’ s expected to comprise half of all e-commerce spend (£ 203.5 billion ) by 2027 . Instant payments are also a growing part of the payment mix , with the innovation expected to represent 10.8 % of overall payments by 2028 . Retailers must navigate a wave of new technologies that are redefining check-out and payment processes .

Allowing new payment innovations

Retailers sink or swim based on the customer experience they deliver . From the rise of omnichannel strategies to speedy same-day deliveries , click and collect options , and attention-grabbing immersive experiences , there ’ s no shortage of www . intelligentfin . tech

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