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Lucian Daia , CTO at Zitec initiatives to drum up customer loyalty . Now , payment solutions are part of the equation . Embedded finance is front and centre of this change , integrating financial services ( like loans , insurance , debit cards etc .) into businesses that don ’ t usually handle finance .
Through Application Programming Interfaces ( APIs ), with a ‘ Plug and Play ’ type functionality , retailers can offer seamless payment solutions like BNPL or digital wallets directly on their systems . This integration keeps shoppers on the site , reduces the tiresome friction of thirdparty pop-up systems , and offers features like zero-interest point-of-sale loans or app-based rewards . Of course , it allows them to check-out as easily and as quickly as possible too .
Bye-bye Velcro
Bye-bye Velcro , hello snazzy digital wallet that holds payment cards and bank account details all in one place . Digital wallets have become essential components of modern payments and offer a convenient and less risky way for shoppers to buy their items .
Gone are the days of searching for physical cards under stashes of files or keying in repetitive digits on a keyboard . Digital wallets also offer a reduced risk of
64 www . intelligentfin . tech