The power of social media and digital marketing for today’ s e-commerce SMEs cannot be overstated, as even long-established brands are having to pivot social media and digital marketing solutions to keep up with ever evolving customer needs. As a selftaught entrepreneur, Amy Knight, Director and Co-founder, has grown her e-commerce brand, Must Have Ideas, which sells unique‘ life hack’ goods, to a turnover of over £ 65 million. She began her SME journey with no previous experience in digital marketing. Below are her tips if you’ re beginning your journey into social media marketing.

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