F E A T U R E
F E A T U R E
How to identify your audience and craft campaigns that resonate
It’ s essential to identify your audience early and actually market to them correctly. One of the biggest mistakes new e-commerce businesses make is assuming that simply having a great product is enough. But customers don’ t just buy goods and services, they buy solutions, convenience, and trust. If you don’ t understand why someone would choose your brand over another then you’ ll struggle to get traction. At Must Have Ideas, we always choose innovative products that customers are unable to purchase at the supermarket. We find problem-solving products that customers haven’ t seen before.
Many UK shoppers will actively choose brands that align with their lifestyle, whether it’ s sustainability, affordability or innovation. Your business needs to be positioned in a way that makes it clear why you’ re the best option for your target audience.
Ask yourself:
• What problem does my product solve? Customers don’ t buy random items; they buy something that makes their life easier or enriches it in some way.
• Who is my target customer? A business that tries to appeal to everyone ends up reaching no one.
• What makes my business different? If you can’ t answer this in one sentence, then your customers won’ t be able to either.
From very early on we identified our key demographic and where they were most www. intelligentfin. tech
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