F E A T U R E likely to spend their time online. That’ s why we spend around £ 2 million each month on Meta advertising. By creating highly targeted Facebook and Instagram ads and content we’ ve been able to grow a large community around our brand and products.
F E A T U R E likely to spend their time online. That’ s why we spend around £ 2 million each month on Meta advertising. By creating highly targeted Facebook and Instagram ads and content we’ ve been able to grow a large community around our brand and products.
The success of a business is dependent on implementing the correct marketing strategies, getting the right products to the right audience and how well it uses its data.
Using data to optimise campaigns for maximum ROI
Using data is the key to optimising campaigns and maximising your ROI. Within digital advertising, testing activities are essential and enable businesses to decipher what works and what doesn’ t. Marketers often run multiple campaigns simultaneously, experimenting with different creative elements, ad formats and targeting options. This process, known as A / B testing( or multivariate testing when comparing higher variables), involves creating one or even several variations of advertisements and measuring their individual performance.
KPIs such as click-through rates( CTR), conversion rates and return on ad spend can provide insights into which ads resonate most with the audience. This approach is fundamental to Must Have Ideas as we continuously track, test and distribute a multitude of targeted and timely adverts to our customers.
For instance, it could be that a company assesses different versions of an Instagram ad to measure which one drives the most engagement. The
BY ANALYSING CUSTOMER BEHAVIOUR AND PREFERENCE DATA, MARKETERS CAN CREATE HIGHLY TARGETED CAMPAIGNS THAT REACH THE MOST RELEVANT AUDIENCE.
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