Intelligent Fin.tech Issue 30 | Page 44

R E G I O N A L R E V I E W

R E G I O N A L R E V I E W

Balneario Camboriu, Brazil.

LATAM

YUNO PARTNERSHIP SUPERCHARGES GROWTH FOR RESERVA – BRAZIL’ S MOST INNOVATIVE RETAILER

Reserva increases its purchase conversion rate by four percentage points while enhancing operational efficiency, optimising fraud prevention and delivering a smoother customer experience. eserva, a leader in Brazil’ s innovative
R customer experience and digital engagement among fashion retailers, has unlocked sustainable growth through a strategic partnership with Yuno – one of the world’ s leading payment orchestrators.
By leveraging Yuno’ s cutting-edge technology and streamlined payment management, Reserva increased its purchase conversion rate by four percentage points while enhancing operational efficiency, optimising fraud prevention and delivering a smoother customer experience. Before partnering with Yuno, Reserva faced significant challenges as it navigated a rapid surge in e-commerce sales, driven by Reserva’ s pioneering use of conversational marketing – especially through WhatsApp.
With double-digit growth and increasing scale, the fashion retailer needed greater operational stability and the ability to offer a wide range of payment options to meet quickly expanding customer demand.
In Yuno, Reserva found the ideal partner. Yuno’ s platform enabled the retailer to access over 300 global payment methods through a single, intuitive interface and select those most relevant to its customers in just a few clicks.
This was a transformative shift for Reserva, whose tech and finance teams
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