R E G I O N A L R E V I E W
R E G I O N A L R E V I E W
had previously been burdened by the lengthy and complex process of manually onboarding payment providers and managing reconciliations.
Another key benefit for Reserva was Yuno’ s ability to centralise all payment operations into a single platform. This reduced operational friction and, thanks to the platform’ s user-friendly design, empowered internal product teams with limited technical expertise to handle payment orchestration, freeing up Reserva’ s development teams to focus on driving business growth and innovation.
Reserva also benefited from Yuno’ s top-tier anti-fraud technology and Smart Routing feature, which automatically reroutes failed payments to the next best available provider, prioritising routes with the highest acceptance rates, lowest transaction costs, and best user experience.
Clara Farias, Product Manager, Reserva, said:“ Partnering with Yuno has been a game-changer for us. By centralising all our payment management in one place and enabling the quick integration of multiple payment options, we’ ve not only improved conversion rates but also freed up our technical teams to focus on our core business. This partnership has been crucial in scaling our operations and delivering a seamless, personalised shopping experience for our customers. Thanks to Yuno, our customers now enjoy a smoother checkout process, fewer payment failures, more payment options and faster issue resolution – ultimately enhancing their overall experience with us.”
Walter Campos, General Manager, Yuno, said:“ We’ re proud to have partnered with Reserva in their journey to streamline payment management and enhance the customer experience. By providing a centralised platform that integrates over 300 global payment methods, alongside leading anti-fraud tools and innovative features like Smart Routing, Yuno has helped Reserva significantly improve operational efficiency. We look forward to continuing to support Reserva in their growth and success.”
In addition to Reserva, Yuno supports McDonald’ s, Carrefour, Rappi, and TaDa of AB InBev among other global businesses and operates across more than 80 countries. The payment orchestrator is backed by experienced international investors, including Andreessen Horowitz, Tiger Global and DST Global Partners and is expanding rapidly across the globe.
Emerged as a dominant force in global payment orchestration, Yuno, headquartered in Bogotá, Colombia, and driven by a team with extensive experience in payments and technology, including veterans from the Colombian unicorn Rappi, enables businesses of all sizes to access over 300 payment methods worldwide as well as innovative features including one-click checkout, smart routing and robust anti-fraud tools via a single unified, easy-to-use interface.
In October 2024, Yuno introduced Payout streamlining pay-ins and payouts through one platform – helping businesses save time and costs with a single, flexible API integration. www. intelligentfin. tech
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