G A U G I N G T H E M A R K E T
G A U G I N G T H E M A R K E T
tools they need while freeing up IT to focus on more strategic initiatives.
The business case for digital trust
The economic upside of strong identity management is substantial. Organisations that reduce friction in digital interactions see measurable improvements in customer conversion rates, satisfaction scores and revenue.
Moreover, identity platforms help manage third-party risks. In an ecosystem where 98 % of companies partner with at least one vendor that has been breached, managing external access through modern B2B identity solutions is crucial. Enforcing fine-grained access control and automating onboarding processes ensures both security and speed.
The traditional security principle of‘ trust but verify’ no longer holds. In an era marked by advanced AI agents and automated bots, businesses must assume that all digital interactions could be malicious unless proven otherwise.
Emerging identity models prioritise continuous authentication, risk-based access and decentralised frameworks such as self-sovereign identity( SSI). These models empower users, reduce reliance on centralised systems and allow organisations to verify not just people, but also devices and autonomous agents.
AI agents, in particular, present a unique challenge. As they become more prevalent in business operations, identity governance systems must distinguish between helpful automation and potential threats, applying appropriate access rules and trust protocols.
The road ahead
As businesses continue to digitise, their ability to build, maintain and verify trust will define their success. Identity is no longer a technical backend concern – it is the front line of customer experience, operational agility and security.
Those that embrace modern, adaptive and secure identity platforms will move faster, innovate freely and lead with confidence. Those that don’ t risk falling behind in a world where trust is everything and verified identity is the only way forward. � www. intelligentfin. tech
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